Gillette recently unveiled a powerful marketing campaign using the tagline “The Best Men Can Be” as part of the #MeToo movement, and now many are calling for the company to end its naming rights sponsorship of the Patriots’ stadium.
An online Care2 petition, titled “Gillette, Is Exploiting Victims of Human Trafficking the ‘Best Men Can Be?,’” was created in response to the charges Patriots owner Robert Kraft is facing that allege he solicited prostitution twice at a Florida spa in January.
The petition has 15,062 supporters as of Friday morning and they believe Kraft went against the values Gillette stands for. The petition asks the Procter & Gamble-owned company to drop its sponsorship of Gillette Stadium.
“It’s nice to see a brand use their influence for good, but now it’s time to see if they will actually back up their words with action,” the petition reads.
Kraft, 77, has been charged with paying for sex at a Jupiter, Florida, spa on Jan. 19 and again Jan. 20, which was the day before and morning of the Patriots’ AFC title game against the Chiefs. He is facing two counts of misdemeanor solicitation of prostitution.
The Patriots owner pleaded not guilty last week in West Palm Beach, and he has an arraignment set for March 28.