Just in case you didn’t know, Nets guard Spencer Dinwiddie is the owner of a specialty sneaker brand called K8IROS, and he plans on honoring the late comic book legend Stan Lee by sporting a one of a kind pair of signature superhero kicks against the Heat tonight.
One of most fun #nba stories is what @SDinwiddie_25 with @BrooklynNets is doing; he owns his own shoe brand & is designing a different pair each game, then auctioning them off for charity. Tonight he did a tribute to #StanLee #sportsbiz #sneakerhead pic.twitter.com/UfwmJ6A2Ek
— Joe Favorito (@joefav) November 14, 2018
Lee brought characters like Spiderman, Iron Man, Captain America, the Incredible Hulk and many others to life. Artistic depictions of a few of these figures can be seen on the sneakers. This isn’t the first time Dinwiddie has paid homage to notable people with his fashion choices. A sneaker artist by the name of Kickasso designs a number of pieces for him to wear. Among his many creations have been nods to the famous musical artist Prince, the effervescent Muhammad Ali and the very relevant Colin Kaepernick.
Dinwiddie wears No. 8 on his jersey for the Nets, hence his brand’s unique spelling. Kronos is known as a Greek god of time, and Dinwiddie believes timing has played a large part in his NBA success so far.
“The inspiration behind that is the mythology of the word that talks about opportunity and the right moment,” Dinwiddie told WearTesters. “Which, besides hard work, is the story of my career. Beyond that the other major keys to my brand is that 25.08 percent (my two numbers) of the proceeds will go to charity. And that products will be sustainably made when possible.”
Stan Lee’s innovation helped create timeless stories that will be retold for generations, so it’s fitting that Dinwiddie wanted his life’s work depicted on a pair of shoes. This may be one of of his most memorable ideas yet, and he’s sure to come up with many more interesting concepts as the NBA season progresses.